Filed under: Activism, Business, Economics, Internet, Manifesto, Media, Politics
I don’t know if the nature of advertising has changed fairly recently, or if my view of it has just undergone a phase change, but over the last year my anger at the all-pervasiveness of advertising has dramatically increased. I wonder if the time has come for a campaign against advertising? So here is a tentative manifesto for such a campaign:
The case against advertising
- Adverts are crass and invasive – every surface is covered in adverts, they are broadcast louder than the programmes on TV, etc.
- The reliance on income derived from advertising distorts culture, news, and consequently politics
- Advertising distorts the market and encourages monopolies and oligarchies: big companies can afford to spend so much more on it than small companies
- It drains resources away from society without producing anything of value. Just think of the talented and creative people that could be producing something valuable who are instead thinking of ever new ways to bias our judgements.
What can we do?
- Prefer to buy products which you have not seen advertised.
- Get your news, television and so forth from advertising-free sources. For example, The New Standard and the BBC for news. Download TV programmes and films from the internet rather than watching them on TV.
- Use pop-up blockers and advert blockers on your web browser.
- If you suspect that you are the subject of a viral marketing campaign, absolutely refuse to buy anything from the company involved. This most insidious form of advertising has to be dealt with in the strongest manner possible.
- Mute the adverts when you watch the TV
I’m doing all of these. Any other suggestions?